PART OF THE POSITIVE VIBES DISTRIBUTION NETWORK IS THE ASHEVILLE/HENDERSONVILLE AIRPORT. FROM THE FIRST ISSUE OF ISLAND VIBES IN OCTOBER 2023 TO THIS ISSUE FEBRUARY 2025 AND EVERY ISSUE MOVING FORWARD WILL BE SHIPPED TO THIS AIRPORT FOR DISTRIBUTION IN OUR LOWCOUNTRY KIOSK. ALL OF OUR PUBLICATIONS: MOUNT PLEASANT MAGAZINE, CHARLESTON WOMEN AND ISLAND VIBES ARE DISTRIBUTED THROUGH THE KIOSK WE’VE MAINTAINED FOR 10-PLUS YEARS AT THE ASHEVIILE AIRPORT. FOR DISTRIBUTION OR MARKETING INFORMATION, EMAIL PUBLISHER@ISLANDVIBESIOP.COM OR 843-530-0403. SOUTH CAROLINA WELCOME CENTERS DISTRIBUTE POSITIVE VIBES ALL YEAR LONG. THEY LOVE TO TELL TRAVELERS ABOUT THE MAP OF THE ISLE OF PALMS INSIDE EACH ISSUE OF ISLAND VIBES. SPREADING THROUGH TARGETED LOCAL AND REGIONAL DISTRIBUTION P ositive Vibes chamber’s new website, which pairs a polished, family-friendly aesthetic with practical features for visitors. Highlights include: Itineraries Tab: Regularly updated family-focused plans showcasing the island’s best dining, shopping and activities. Map & Directory: A comprehensive digital guide to local businesses and attractions, with plans for a physical kiosk at Front Beach in 2025. The directory is more than a list — it’s a tool to connect visitors and locals with hidden gems, foster repeat visits and drive traffic to chamber-member businesses. The chamber’s social media strategy will amplify this effort, featuring drone footage and engaging reels that highlight the island’s beauty and experiences. From fine dining and pet-friendly spots to curated family itineraries, every post will capture the spirit of adventure, fun and discovery. By combining digital outreach with print campaigns, the chamber seeks to not only attract vacationers but also ensure local businesses thrive. Our multi-channel approach ensures every visitor, whether it’s their first or fifth time here, feels connected to the unique charm of Isle of Palms. As the Isle of Palms Chamber of Commerce builds on this momentum, it is poised to create a vibrant future where tourism and community engagement intersect, benefiting both visitors and local businesses. The result? An island destination where families can explore, relax and make memories for years to come. Warm regards, Alex Stone IV President, Isle of Palms Chamber Commerce 10 BUSINESS IslandVibesIOP.com Chamber Notes New digital marketing strategy targets vacationers By Alex Stone President, IOP Chamber of Commerce The Isle of Palms Chamber of Commerce finds many of our members in proactive project mode this time of year. In like kind the chamber is proactively planning to solidify the strategic objectives set forth for 2025 and beyond. The chamber is steering toward an exciting new direction with a forward-thinking marketing strategy designed to redefine the island’s reputation as a premier family-friendly destination. Launched in late 2024 and set to expand in 2025, the initiative blends digital innovation with community-focused storytelling to spotlight the charm and inclusivity of Isle of Palms. At the core of this initiative is a dual focus: attracting family vacationers and supporting local businesses. The chamber aims to enhance digital tools, curate itineraries and leverage social, print and digital media to connect visitors with local businesses, events and experiences. We want Isle of Palms to stand out as a welcoming, vibrant community that offers something for everyone, from fine dining and boutique shopping to kid-friendly activities and beachside adventures. To sustain these efforts, the chamber is focused on growing its local business memberships, which are vital to maintaining the digital directory and funding-targeted Google and Meta ad campaigns. These campaigns are specifically designed to attract family vacationers to the island, boosting both tourism and the visibility of local businesses. Our success depends on a strong partnership with local businesses, as their support fuels the tools we need to grow Isle of Palms’ appeal as a must-visit destination. A cornerstone of the strategy is the
RkJQdWJsaXNoZXIy MjcyNTM1