island as a top-tier family-friendly destination, supporting our business community and fostering an environment where residents, visitors and entrepreneurs thrive. If you’re a local business owner or resident, we invite you to become a member. The momentum is growing, and together, we can make Isle of Palms the ultimate place to live, work and visit. Warm regards, Alex Stone IV President, IOP Chamber of Commerce The Isle of Palms Chamber of Commerce has been hard at work ensuring our island is recognized as the premier family-friendly destination it deserves to be. Over the past four months, we have launched a targeted digital marketing campaign to showcase the beauty, charm and family-oriented opportunities that make Isle of Palms a must-visit location. The results? A resounding success that is driving real economic impact. With an initial investment of $15,000 in ATAX funding, our geo-targeted digital ads reached over 1.2 million people across key markets like Atlanta, Raleigh, Charlotte, Greensboro and Knoxville. These efforts generated roughly 28,000 ad clicks and a conversion rate of 13.9%, which, based on industry trends and available data, could conservatively translate to approximately 272 actual bookings. Using average visitor spending estimates, this could result in $1.6 million in direct revenue for local businesses — from lodging and dining to activities and retail. Additionally, if these estimates hold, the potential tax revenue generated from these visits could be around $185,734, demonstrating how a modest investment in strategic marketing has the potential to drive significant economic benefits for the entire community. Our marketing campaign didn’t just create awareness — it delivered results. We introduced a free stay promotion that drew 3,895 entries in just one month, providing invaluable insights into visitor trends. Most entrants had never visited the island before, proving our reach extended beyond the usual audience and into new, untapped markets. Building on this momentum, we recently presented these successes (Phase 1) to the ATAX Committee, advocating for additional funding 10 BUSINESS IslandVibesIOP.com Chamber Notes Come one, come all: A must-visit, family-friendly destination By Alex Stone IV President, IOP Chamber of Commerce Living and Selling the Lowcountry Lifestyle #1 Isle of Palms Realtor - 2024 IOP RESIDENTIAL REAL ESTATE www.iop-residential.com 1100 Palm Blvd. 2C Isle of Palms, SC 29451 Amy Rogers REALTOR OF DISTINCTION amy@iop-residential.com 843-824-4892 As seen on to expand our reach and drive even greater economic benefits to our local businesses and the city. The chamber is committed to using data-driven strategies to ensure every dollar invested in marketing produces maximum returns for Isle of Palms. In addition to our marketing efforts, chamber membership is on the rise, with new faces and fresh energy joining our mission to strengthen the local business community. As we enter spring, we are reimagining our speaker series at the monthly chamber meetings to bring in experts who can provide valuable insights on digital advertising, tourism trends, economic forecasts, sponsorship opportunities and more — topics that directly impact our local businesses. To put it plainly, we are energized by the progress we’ve made and even more excited about what’s ahead. We are committed to positioning the
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